On behalf of QTerminals headquarters, The Branding Boutique was closely involved in the launch of the partnership with Feyenoord. Today, QTerminals is the Training Partner of Feyenoord Men, the Main Partner of Feyenoord Women, and a Partner of Feyenoord Soccer Schools.
Our role covered both strategic and practical aspects of the partnership. We ensured consistent brand visibility across training kits, matchday shirts, LED boarding, and a wide range of promotional materials. Simultaneously, we helped shape the underlying narrative of the collaboration, making sure the partnership communicated more than brand exposure alone.
A key element of the partnership is the QTerminals logo on the Feyenoord Women’s shirt, reflecting a conscious commitment to investing in women’s football and promoting equality in sport. Through the Feyenoord Soccer Schools partnership, young players are given the opportunity to train the Feyenoord way, wearing an official kit that proudly carries the QTerminals name.
By aligning visibility with meaning, we supported QTerminals in building a partnership that combines brand strength, social engagement, and long-term relevance.
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Margreet van den Heuvel
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