After its acquisition by Gilde Equity Management, HSM Offshore Energy refined its strategy and sharpened its positioning in the fast-evolving energy sector. The Branding Boutique supported this transformation by guiding the brand story, communication strategy, and market positioning, ensuring the new identity reflected the company’s ambition to drive innovation in offshore energy.
A key focus was making the new brand identity visible in every aspect of the organisation. We oversaw the full integration of the logo, from trade fair stands and corporate gadgets to safety clothing, signage, and daily business materials, creating a consistent and professional presence across all touchpoints.
Our role extended beyond the launch. Acting as interim marketing and communications support, we supported corporate branding and marketing activities across the organisation. This included SHEQ campaigns, internal and external communications, creating clear and engaging copy, conducting interviews, and developing content that informed, inspired, and strengthened the brand identity. The collaboration continued up to a major milestone, supporting communications around HSM Offshore Energy joining Eiffage. This transition was positioned as the next chapter in the brand’s evolution, reinforcing its ambition to play a leading role in the offshore energy transition.
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Margreet van den Heuvel
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Edwin Schoon
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