Following the acquisition of HSM Offshore Energy by Smulders, part of Eiffage Métal, The Branding Boutique coordinated and guided the complete rebranding from HSM Offshore Energy to Smulders HSM. This marked a new chapter in the company’s growth and its ambition to play a leading role in the offshore energy transition.
We were responsible for managing the rebranding process from start to finish. This included guiding the brand transition, translating the Smulders visual identity into a distinct and consistent Smulders HSM application, and producing a wide range of branded assets. The new brand was rolled out across the organisation, ensuring consistency, clarity, and in close collaboration and alignment with Smulders Marketing & Communication department in Arendonk, Belgium and the wider Eiffage Group.
The rebranding built on a strong foundation of collaboration between HSM Offshore Energy and Smulders, reflecting their shared commitment to quality, innovation, and reliability across the full EPCIC value chain. By translating this strategic step into a clear and recognisable brand presence, we supported Smulders HSM in presenting itself as a strong Centre of Excellence for offshore renewable energy, ready to meet the growing scale and complexity of the market.
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Margreet van den Heuvel
+31 6 204 86 86 3
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Edwin Schoon
+31 6 524 82 16 3
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