Damen Yachting

Masters of Yacht Building

The Branding Boutique supports Damen Yachting with brand campaign marketing and content development for its leading yacht brands: Amels, Xplorer, and Yacht Support. Our role goes beyond execution, we define the strategic and creative frameworks for each brand and guide internal teams in applying them consistently across campaigns and channels.

For the Amels 60, a highly successful and established series, we helped reshape the narrative. Through focused storytelling, we clarified the yacht’s strengths and translated its technical and design advantages into clear value for a specific target group of UHNWI buyers. By reframing how the yacht is positioned and communicated, we supported the team with a narrative structure that could be consistently applied across touchpoints. We develop and manage campaigns that connect meaningfully with audiences worldwide, ensuring consistency across channels and touchpoints.

For the Amels 80, the brand’s flagship, we relaunched the campaign originally introduced in 2022, using the launch of the first Amels 80 as a new and natural starting point. We developed a clear campaign framework that elevated the yacht’s position within the Amels portfolio, while guiding the team in executing this narrative across content, launch moments, and communications.

Across all brands, our work focuses on creating well-defined campaign structures, clear planning, and aligned messaging. By providing direction, tools, and guidance, we enable the marketing and communication team within Damen Yachting to execute campaigns with confidence while maintaining consistency with overall brand values. Alongside campaign development, we create a wide range of content, including press releases, magazine articles, and online and offline communications, supporting both strategic positioning and day-to-day execution.

In addition, we provide ongoing project support for SIXTY Magazine and Finest Moments Magazine. By contributing to editorial planning, content creation, and production processes, we help deliver high-quality publications that reinforce the craftsmanship, heritage, and ambition of Damen Yachting.