The Branding Boutique supported the development of Finest Moments Magazine, Damen Yachting’s publication for owners, captains, and the superyacht industry. Our role covered the full editorial process, from concept development to worldwide distribution.
We defined the overarching theme and structure of each edition, conducted interviews, and wrote feature articles that connect craftsmanship, culture, and innovation. This included interviews with the Managing Director of the Van Gogh Museum and the founders of a Michelin-starred restaurant. We also developed the campaign-driven concept story for the Amels 80, translating brand ambition into a strong editorial narrative.
In addition, we briefed external copywriters, coordinated and guided the design studio, refined the visual design, and oversaw production and global distribution. The result is a high-quality magazine that strengthens Damen Yachting’s storytelling and engagement with its international audience.
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Margreet van den Heuvel
+31 6 204 86 86 3
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Edwin Schoon
+31 6 524 82 16 3
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