As a boutique agency, The Branding Boutique, strategically selects the right route and combination of tools to activate and elevate your brand – locally and globally. We are the new strategic architects.


Margreet van den Heuvel
+31 6 204 86 86 3

Edwin Schoon
+31 6 524 82 16 3

Orange you glad, you picked Privaira

Asked by the new owner of Privaira we took this one from the start. The old name of this private air charter company wasn’t that well known and instead of investing time and money in turning that perception around, we decided to completely rebrand the company. Not only with a new name, logo, colors and identity but also with a new mission, corporate story and way of working.

Creating an authentic brand which differs from the competition with attention to detail, a long-term approach to building relationships, a commitment to safety and no short-term fixes, Privaira Private Aviation, based in Boca Raton, Florida now is a profitable company with a growing fleet of aircrafts and client base. On a daily bases we not only execute the production of the communication items but are still involved in strategic (marketing) decisions.


Strategy, interim marketing advisor, content planning, website design & content, social media channels, brand identity