Hoogheemraadschap van Delfland

Wijzer Werken

For Hoogheemraadschap van Delfland, The Branding Boutique developed and rolled out an internal safety campaign focused on safe and healthy working practices. Starting from the declaration of intent, the campaign was built around the core values and principles of the Wijzer Werken statement, translating policy into clear and relatable communication.

The campaign was gradually embedded within the organisation. Following the initial launch, we developed practical action kits that enabled departments to independently promote safety and well-being in their daily work. This approach supported ownership at team level while ensuring a consistent framework across the organisation.

By applying a strong and consistent visual identity, the campaign became recognisable across all layers of the organisation. The result is a sustainable internal campaign that not only communicates safety but makes it visible, actionable, and embedded in everyday working practices.