In 2023, QTerminals acquired the Kramer Group, marking the start of an ambitious new chapter. From the moment the agreement was signed, The Branding Boutique was engaged by QTerminals headquarters in Doha to lead the complete rebranding as part of the full integration. Within just 90 days, the new corporate identity was successfully rolled out.
Working in close collaboration with the corporate communications team in Doha, the rebranding reached every corner of the organisation. From container logos, company vehicles, and signage on the Maasvlakte to stationery, internal documentation, and social media channels. The result was a cohesive and internationally aligned brand identity that reflects QTerminals Kramer Rotterdam’s positioning and future ambitions.
Our role extended well beyond the initial rebranding. We continue to support QTerminals Kramer Rotterdam with strategic and hands-on communications. This includes coordinating and activating marketing activities, managing external channels, producing the internal newsletter, conducting interviews, and writing content that engages both internal and external stakeholders.
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Margreet van den Heuvel
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Edwin Schoon
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