The Branding Boutique supported the development of SIXTY Magazine, the Amels 60 magazine by Amels, flagship brand of Damen Yachting. Our role focused on project management and editorial coordination, ensuring a coherent storyline and smooth collaboration across disciplines.
We were responsible for shaping the overall narrative, briefing copywriters, reviewing content, and coordinating closely with the design studio. By aligning editorial content, visual direction, and production planning, we helped deliver a magazine that reflects the next generation of the Amels 60 story. Through careful coordination and attention to detail, we supported the creation of a publication that strengthens brand storytelling and delivers a consistent, high-quality reader experience.
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Margreet van den Heuvel
+31 6 204 86 86 3
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Edwin Schoon
+31 6 524 82 16 3
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