The Branding Boutique supported Gilde Equity Management with the development of clear and effective digital communication for Gilde. Acting as marketing project coordinator, we were responsible for overall planning, coordination with the web agency, and the development of concepts and copy.
Our focus was on translating strategy and positioning into websites that connect with the target audience and clearly reflect what each organisation stands for. While closely aligned, each platform required its own tone, structure, and narrative, reflecting the distinct identity and role of Gilde.
In addition to concept development, we were responsible for copywriting, content creation, and conducting interviews. We also developed the visual concept for the photography, defining scenarios and moments that translate Gilde Equity Management’s positioning into imagery. By working closely with the photographer, we ensured the visual language consistently supports the strategic narrative across the platform.
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Margreet van den Heuvel
+31 6 204 86 86 3
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Edwin Schoon
+31 6 524 82 16 3
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