Brand USA was looking for a partner to further promote the US in the Netherlands as one of the most important long-haul travel destinations for the Dutch market. We came up with the ‘Ask A Local’ concept and launched a 13-week during campaign together with Brand USA Netherlands and Visit USA and its tour operator members.

The idea behind the campaign is to give travelers insider tips from the locals themselves why it is worth planning the next America trip to this destination. A total of 12 states (Arizona, Colorado, Florida, Georgia, Louisiana, Minnesota, Montana, Nevada, Oregon, South Dakota, Texas and Wyoming) are taking part in a campaign consisting of a dedicated website, videos, out of home campaign, online banners and various visuals during the Vakantiebeurs.