As a boutique agency, The Branding Boutique, strategically selects the right route and combination of tools to activate and elevate your brand – locally and globally. We are the new strategic architects.


Margreet van den Heuvel
+31 6 204 86 86 3

Edwin Schoon
+31 6 524 82 16 3

Building a world known brand

We took great pride in being involved in the transformation of the corporate identity of Dockwise, the world market leader in heavy marine transport. After 20 years in business and looking at the changing market conditions, time had come to revive the brand. After several strategic sessions the new identity, including a brand new logo and corporate colors, was developed which reflects the possibilities from heavy marine transporter to offshore installation and onshore logistical management.

After the successful worldwide (internal and external) introduction campaign the building of the Dockwise brand continued in all the communication making it one of the best known brands in the maritime industry.


Strategy, Branding, Brand Identity Design, Advice & Project Support, Tools.