The Office of the Governor, Economic Development and Tourism (Travel Texas) is responsible for promoting Texas as a premier travel destination. The office works in concert with its partners (convention and visitors bureaus, local chambers of commerce, private travel-related organizations and associations) to promote travel to Texas in both the domestic and international tourism marketing arenas. Wild West, cowboys & pioneering spirit! Originality meets modernity – Welcome to the “Lone Star State”.

Together with our partner Lieb Management we are responsible for the concept, design and dtp for various campaigns (from bus to roll-up banners) in which, in close collaboration with Travel Texas, an important principle is to safeguard the house style. Within these guidelines we try to come up with an appealing expression to promote Texas as a travel destination with unprecedented possibilities and authentic atmosphere.