As a boutique agency, The Branding Boutique, strategically selects the right route and combination of tools to activate and elevate your brand – locally and globally. We are the new strategic architects.


Margreet van den Heuvel
+31 6 204 86 86 3

Edwin Schoon
+31 6 524 82 16 3

Making fragrances tangible

Asked by LVMH Fragrance Brands, the largest conglomerate in the world of luxury products, headquartered in Paris and listed on Euronext Paris, to come up with an interior design for their meeting / product presentation room in Miami. The LVMH Miami office plays an important role in the roll out of the fragrance brands in the USA and Latin America.

The idea was to design the meeting room as a ‘pop-up store’. Both used for product presentations as well as product training, the room needs to be flexible and have the possibility to change brands quickly. The design made room for presenting the perfume bottles as well as all the communication material, both on and offline. The interior design allows specific brands to stand out and is efficient and quickly divisible.


Branding, Strategic Marketing, Creative Concepting.