As an interim member of the Dutch Wavemakers core team, the focus was on developing a clear public relations policy and marketing strategy. During a 48-hours stop-over of Dutch Wavemaker and double Olympic windsurfing champion Dorian van Rijsselberghe, an interview took place with Climate Envoy of The Netherlands Marcel Beukeboom at the Ministry of Economic Affairs and Climate in The Hague.
Top athletes and students stand together in front of the class to make students aware of water problems caused by climate change. Dorian van Rijsselberghe and Marcel Beukeboom talked about this special education program from Dutch Wavemakers. The Dutch Wavemaker program builds a community of young water & energy ambassadors with a range of partners and is adopted by HZ University of Applied Sciences and Centre of Expertise Water & Energy.
The Branding Boutique has devised the approach of the article, and has coordinated the interview and entire elaboration of text and photography.
Structure & Coordination of Marketing & Communication Strategy, Content & Copy, Public Relations, Project Support & Advice.
