Trefecta’s aim is to create the game, instead of changing it and with their modelrange Trefecta succeeded in developing a new category high performance e-bike combining power, function and design. Off-course a unique product needs a unique strategy.

That’s why they asked The Branding Boutique to assist them in the overall marketing of the brand and in introducing the new Trefecta RDR speed pedelec, a more affordable version of the famous Trefecta DRT Pro race pedelec. The Trefecta RDR is the ultimate hybrid for those who search for superior off-road capabilities and are in search for the perfect solution to commute around the city fast and in style.

The challenge for us was in developing a crowdfunding campaign that promotes but above all, sell the first bikes of this luxury brand purely online. We set-up a strategy to launch the (pre-order) campaign, were responsible for directing and producing the videos and photos, developed a public relations strategy and used an intensive email and social media campaign targetting audiences worldwide.

For the general branding we advice management in strategic (marketing) decisions and develop initiatives to introduce Trefecta in new international (niche) markets.

Daily support includes from tracking social media, creating and distributing press releases and sales support to brand placement (embedded marketing) where the appearance of Trefecta in HBO’s Westworld was an absolute highlight.